Why Willis & Moore

Hear what people are saying about us!

Willis and Moore Inc. has been doing business in the Des Moines and surrounding areas since 1923. The agency was founded by Don Willis, Sr. and Tom Moore, Sr. and later in 1949 their sons, Don Willis Jr. and Tom Moore Jr. both joined the company eventually

taking over the ownership. In 1971 Tom Moore Jr. sold his interest in the company to Harris Coggeshall, and Don Willis Jr. continued running the business with Harris. In 1985 Don’s son Joe Willis purchased Harris Coggeshall’s interest in the agency and in 1993 he purchased the balance of the agency from his father, Don Willis.


Today Joe Willis, surrounded by a great team, continues to run the company as an independent agency, representing many nationally recognized companies. This allows us to find the best company for your insurance needs. Here at Willis and Moore, we believe that everyone is an individual and not just a number. We provide excellent customer service to our clients.

Joe Willis - Owner & President

Joe graduated from the University of Iowa in 1978 with dual majors in Finance and Insurance. He went to work as a Commercial Underwriter for Allied (Nationwide) Insurance before joining the agency in 1980. Joe leads an active professional life and donates time to many charitable organizations and different community services. In 1989 he completed the Big Creek Mini Triathlon and Dam to Dam. Now he spends his free time sailing and golfing.

Brenda Roberts - Office Manager & Commercial Lines Agent

Brenda has been with Willis and Moore since 1996. She can assist you with everything involving your business insurance needs. While away from the office Brenda enjoys spending time with her family. She also enjoys the outdoors and going hunting and fishing. Contact Brenda today for help with your business concerns.

Missy Higgins- Personal Lines Agent

Missy Missy has been in the insurance business since 2007. She assists new clients as well as existing clients for their auto, home, and umbrella insurance. When Missy isn’t working she enjoys spending time with her family and two dogs. She also enjoys scrapbooking and traveling. Contact Missy today to get a free quote or if you have any questions on your existing policies with Willis and Moore.

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